Scaling Data in Aviation: Inside Brussels Airlines’ Data Strategy
Mar 27, 2026
•
Tom Holsteens & Kris Peeters
How Brussels Airlines transformed a broken data setup into scalable data products, enabling self-service and real business impact.
How do you transform a broken data landscape into a scalable, self-service data platform?
In this episode of The Data Playbook, Kris Peeters sits down with Tom Holsteens to unpack how Brussels Airlines rebuilt their data foundation from the ground up.
Coming out of the pandemic, the organisation faced a classic problem:
A “spaghetti” data warehouse
No ownership of data assets
A central team becoming the bottleneck
💡 You’ll learn:
Why most data platforms fail (and how to fix them)
How to introduce data ownership in business teams
The real difference between controlling vs. BI
How to reduce bottlenecks with hub-and-spoke models
A real use case: cutting food waste by 30% with data
Why perfect data quality is a myth
This is a must-watch for data leaders, engineers, and anyone scaling data in complex organisations.
🚀 Want to Apply This in Your Organization?
Struggling with data bottlenecks, unclear ownership, or slow delivery?
👉 Explore our Data Product Workshop:
https://www.dataminded.com/what-we-do/data-product-workshop
Turn your data landscape into a business accelerator with a shared framework, clear ownership, and hands-on guidance in just one day.
Latest
Scaling Data in Aviation: Inside Brussels Airlines’ Data Strategy
How Brussels Airlines transformed a broken data setup into scalable data products, enabling self-service and real business impact.
Machine Learning in Energy: Forecasting, MLOps, and Business Impact
Inside Luminus: how machine learning models move from experimentation to production to forecast electricity demand.
Building an Engineering-First Company: Dataminded’s Founder Story with Kris Peeters
Kris Peeters reflects on building Dataminded: engineering culture, autonomy, scaling teams, and lessons from 11 years of growth.
