Cloud-Datenplattform
Fortgeschrittene Analysen skalieren, um das Kundenerlebnis von Medienprodukten kontinuierlich zu verbessern.
Intro to the customer
DPG Media stands as a leading media conglomerate, boasting popular brands in newspapers & magazines such as Het Laatste Nieuws, De Morgen, and Humo, along with a strong presence in radio & television with QMusic and VTM.
The company's commitment to innovation is evident through investments in mobile and digital products, exemplified by HLN Mobile and VTM GO—a Flemish Netflix equivalent.
Challenge
With the goal of continuous improvement in mind, DPG Media faced the challenge of scaling advanced analytics across its vast operations. The need to harmonize processes, migrate to the cloud, and manage a plethora of data sources while ensuring data governance posed significant hurdles.
Solution
Dataminded, in partnership with DPG Media, implemented a comprehensive solution to address the challenges. This involved the maintenance of a central data platform, leveraging open-source technologies such as Scala, Python, Airflow, EKS Kubernetes, Kafka, and more—all hosted on the AWS cloud. The approach included harmonizing processes, cloud migration, deploying a managed cloud-native data engineering platform, and establishing a central data repository for enhanced data discovery, governance, and sharing.
Key results
Adoption Metrics:
600+ users onboarded in one year.
Use Cases:
50+ live use cases, demonstrating the platform's versatility.
Project Initiatives:
A staggering 2800 projects initiated within the first year.
Data Integration:
Successful connection of 60+ data sources, enriching analytics capabilities.
Impact
DPG Media & Dataminded succeeded in creating a complete 360° view of its customers by combining both online and offline data to provide personalised recommendations for their media products.
In addition, rethinking the way of working improved operational efficiency, reduced legacy and thus improved costs.
